With data and technology at the heart of everything we do at OCC, our team uses large, complex data sets and a modern statistical approach to test, analyze, forecast and develop clear and insightful answers to the most difficult questions our clients have for us.
WE CAN PERFORM THE FOLLOWING DATA SCIENCE CAPABILITIES
Customer Behaviour Analysis
Social Media Population Sentiment Analysis
Profitability Forecasting
Advertising Effectiveness
Market Share Saturation & Trend Analysis
Target Market Identification
New Market Location Opportunities
Customer Retention Modeling & Lifetime Value Modeling
From onsite analytics, tagging and data collection, to incrementality testing, multi-channel attribution and statistical analyses; we transform complex data sets into tangible solutions for our client’s most critical marketing challenges. Our specialists work directly with stakeholders and focus on accelerating business decisions around budgeting, targeting and optimization, and strategy to elevate a brand’s competitive advantage.