BRAND POSITIONING

 

Branding 

Message Strategy 

Brand positioning is used to differentiate yourself from your competitors and how consumers identify and connect with your brand. It’s comprised of the key qualities and values that are synonymous with your company. Brand positioning can be conveyed through a variety of means including tone and voice, visual design and the way your company represents itself in person and on social media.

01

BRAND VALUE PROPOSITION 

Your brand value proposition should describe how your product or services solve and limits problems, what benefits customers can expect, and why customers should buy from you over your competitors.

02

TARGET AUDIENCE PERSONAS 

This approach allows you to understand how your customers search for information around the services and products your business offers. What motivates and drives them to make certain decisions?  Do they engage on social media? What professional challenges do they face? How can you aid in their daily challenges? These are just a few example questions we will ask when creating a persona for your ideal customers.

03

MESSAGING PILLARS 

Defining key messaging pillars for your organization increases efficiency and effectiveness.  This approach will strategically unify marketing and public relations activities that will advance your company mission and goals across all channels: websites, blogs, email, newsletters, video, social media and media relations.

04

BRAND PROMISE 

Consumers are typically bombarded with an overwhelming choice of products and services. A distinctive and well-executed brand promise can cut through the clutter and drive intense customer loyalty while increasing revenue.

We don't just think outside the box. We get rid of the box.

We solve problems. How we do so depends on each individual business challenge. 

APPROACH 

01

ENHANCE YOUR BRAND IDENTITY 

Branding is one of the most important aspects of any business: large or small, retail or B2B. Your brand is your promise to your customer. It tells them what they can expect from your products and services and it differentiates your offering from your competitors. Your brand is derived from who you are, who you want to be and how people perceive you to be.

02

CREATING A STRATEGY FOR YOUR BRAND 

03

DELIVERING YOUR BRAND MESSAGE 

04

CAPTURING YOUR BRAND EXPERIENCE WITH DATA 

Your Success Is Our Success 

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One Consulting Company                                                                                   800-925-6410